Ty Nant Water Advert by ~MrBigglesworth is really a great ad design which couples copy with visual quite nicely. Looking at the visual you see this awesome concept of bubble bottle underwater which looks really cool but then upon reading the copy 'quality always rises to the top' you grasp the visual more clearly and as a result it communicates the message quite clearly. In addition, the theme and concept of being underwater just evokes the feeling of wanting water to drink or to be in, either way, you want water. Nice work.